The consumer pull demand in packaged milk

The throw downr pull quest in box take outAs the topic of the look into is The consumer pull require ment in (Packaged milk) industry so it involves an in depth need about the nature of the consumer, taste the consumer likes, preferences of the consumer, mark loyalty and many other characteristics relate to the consumer and as intimately as to the reaping. According to this research topic the most suitable research type suppose to be officed is Descriptive Research. This give inspection and repair to determine the target food grocery and segmentation done in the beverages ( case milk) industry. Descriptive research is most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening. Descriptive research is used to obtain teaching c erstwhilerning the current status of the phenomena to describe what exist with respect to variable or condition in a situation The descriptive research result further h elp to conduct descriptive surveys to identify the characteristics of consumers who purchase soft drinks, for practice mostly consumers tend to live in larger cities demoraliseers are mostly youngsters, housewives, working people and so on it will help to determine the market potential it will help to identify the extent of differences in the needs, perceptions and attitudes of the sub groups.3.2 Research HypothesisThe following hypothesis will be formulated and tested by the researcher.Ho The impact of advertising will non effect on consumer demand.H1 The impact of advertising will effect on consumer demand.Ho Consumer preferences will not be checked about the type of milk they buy.H1 Consumer preferences will be checked about the type of milk they buy.Ho The reason why customers will not discriminate among divergent pocksH1 The reason why customers will discriminate among different brands.Ho Extent of competitive forces in the market will not be checked.H1 Extent of competit ive forces in the market will be checked.Ho To analyze the consumer campaigns not in the market.H1 To analyze the consumer trends in the market.Ho To monitoring device the extent to which consumer demand will not be adjoined by core features of product.H1 To monitor the extent to which consumer demand will be affected by core features of product.3.4 Theoretical Framework DiagramThe theoretical framework has been made with the help of the variables which are related to the consumer pull demand in beverages (soft drinks) industry. With the help of the variables it becomes mild to the study about the relationship between different factors affecting the consumer pull demand.PRICING marketplace skimmingMarket penetration luff market label imageProduct DiversityBrand Consumer ChoiceConvenienceAttractionBrand ImageSalesExternal FactorsSocialCulturalEconomic intelligentReligiousGovernment incaseBrand imageEye catching packagingUsage statusadvertizingConsumer perceptionConsumer preferenc esBrand imageCONSUMER gazumpCONSUMER PULL dispersalAvailabilityNeed satisfyingBrand imageConsumer purchasing PowerHigh nursing home income.More than one earning share.Brand image.3.4.1 variable star Reference ListDependent VariableConsumer pull demandIndependent VariableMarket spirit levelDistribution announcePricing.Product diversity.PackagingConsumer Buying PowerSelective DistributionCore ProductNeed SatisfyingAvailabilityConsumer PerceptionConsumer PreferenceMarket PenetrationMarketing SkimmingTarget MarketDemandUsage StatusBrand ImageEye-catching Packaging.External Factors.Product diversity.3.4.2 Theoretical Justifications of VariablesIn the framework each variable is related to the consumer pull demand and they show that how each of them affects consumer pull demand in the beverages (milk industry) industry.The variable used market stage effects the sales of milk (packaged milk) industry. Market stage helps to determine the market situation and consumer behaviors correspo nd to the changes in the market situations. Market stage includes to determine market life cycle, consumer behavior, product demand which includes that whether the demand is inelastic or elastic and these tot onlyy end up to see the sales of the soft drinks industry. afterwards doing survey on these all components of the market stage the sales can be maximized.The second variable used in the theoretical framework is distribution this as well as helps in maximizing the sales in the packaged milk industry. Its genuinely important to dumbfound the product available to all the locations so that consumers may feel ease in buying the product. Distribution helps to make the product available and convenient. Distribution also includes giving the clipping and place advantages to the consumers so that they are able to purchase the product because through all these ways product will be placed at every shop and consumers will have a adept image about the product. This will help to increa se the sales of the packaged milk. Packaging is a very important aspect in increasing the sales of a product. The packaging of the packaged milk will help the order to gain brand visual and brand identity. For positioning a product good packaging is very essential. Packaging helps to attract the consumers towards the product and from packaging.The product is differentiated from other products. So packaging is considered to be an important element for increasing the sales in soft drinks industry.Advertising is also an important element for increasing the sales of a product. Advertising can be done above the line (ATL) and below the line (BTL). Advertising can also be done through mediums such as television, radio, banners, billboards and newspapers. Advertising helps the product in gaining popularity. This will help to increase the sales.Pricing also helps for the success of the product. Pricing includes the strategies such as market skimming and market penetration. With the help of pricing it becomes easy to identify the target market and by this company can offer the prices which consumers are ready to pay. If the consumer finds the product reasonable so this is positive for the sales of the product.Product diversity plays an important role for gaining the increasing trend in the sales. Product diversity creates brand consumer choice and brand image, it also makes the consumers to get attracted towards the product. Consumers get variety in products so they dont get bore and they detainment of buying new variety of products.External factors also increase the sales of the product. External factors include study on demographics, economic conditions, competition, social and cultural forces, engineering and lastly the political and legal forces. In marketing external factors have a major influence on products marketing opportunities and activities. So the study of all related factors helps in increasing the sales in the soft drinks industry.3.5.1 ExamplesThe qu estions to be asked from the respondents would be ground on their liking and what factors make them to buy their referred milk brand.Q1. Do you use packaged milk or swooning milk? If yes then why If no then why -Q2. Which milk brand do you use?Olpers Good milk Nestle draw Pak Haleeb other please specify -Q.3. which packaged milk do you prefer but unable to purchase receivable to other factors like expensive, health issues etc?Olpers Good milk Nestle Milk Pak Haleeb other please specify -Q.4. you use packaged milk for which purpose? bulletproof bones Calcium Diet conscious Other Q.5. you prefer to buy your particular milk brand for. Disposal packaging Expensive packaging fascinating packaging Health hazards issues other please specify -Q.6. How often do you buy milk? Daily Bulk buying Weekly monthly3.5.2 Population, working population and Planned sampleThe population of consentient Pakistan is targeted for this survey. Working population is Punjab and planned sample is Lahore . The survey is limited to Punjab and further its restricted to the city Lahore collect to the time constraints. As study is confined to Lahore only, therefore, the results may not be generalized well in other cities.3.5.3 Sample Size ConsiderationFor this study questionnaire will be made to be make full by a total of 100 consumers, living in different locations in Lahore.3.5.4 Choice of try TechniqueThis is cross sectional study, which will be conducted in a natural setting and it will be covering both descriptive research and as well as causal. It will be based on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer preferences in packaged milk industry.In this research the sampling technique used will be probability. And further under probability the technique used will be convenience sampling technique. Convenience sampling is useful in obtaining large heel of completed questionnaire quickly and eco nomically and large number of respondents can be obtained quickly.3.5.5 Field work and Respondents profileThis is cross sectional study, which will be conducted in a natural setting and it will be covering both descriptive research and as well as causal. It will be based on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer preferences in beverages (soft drinks) industry.The relevant data will be collected through a survey. For this purpose a questionnaire will be designed and distributed among consumers. The questionnaire will include information regarding consumers personal preference, brand loyalty, taste preferences and other factors that attract the consumer.The target population will comprise of both male and female customers but mainly targeted to household wives because they better understand the values and needs of their household members, specially children and youngsters and by making their cho ice a preference they can judge more well what they actually want. Consumption of milk is common in every age. For this study the target population will comprise consumers living in different areas of LahoreChapter 4 Estimates, Analysis and Conclusion4.1 Estimated ResultsHypothesisHo The impact of advertising will not effect on consumer demand.H1 The impact of advertising will effect on consumer demand.AnalysisFrom my findings and summary from questionnaire and pilot study it is estimated that advertising will not affect the consumer demand so, Ho is accepted.4.2 Analysis of FindingsThe ratio I found from my analysis is that the maximum age group ranges from 18-25 and 25-35, means that mostly the age group is young and can analyze the factors which can affect the consumer demands. Percentage of age group (35-45) is 22.3%, which is somewhat lower than the age group ranges from 18-35. Age group of 45-55 has a helping of 8.0%. For above 55 component part was 5.45 which was comparat ively lower than the previous ones. Monthly income of household ranges till 30%, Mostly consumers has a monthly income above 50,000. And then role for income 25000-50,000 is 23.3%, for 10,000-25000 consumers percentage was 16.1% which was relatively lower than the30%. Valid percentage I found is 30.4% which for the income group of above 50,000.When I analyzed the occupation for consumers the result collected are that students has a frequency of 15 and their percentage is 15.0% of 100. House wives was the major target market for me so it has a frequency of 60 and percentage I found out is 53.6%, and valid percentage for house wives is 60.0, and most of the consumers were egotism employed the percentage for self employed consumers is 18.8% and their frequency is 21. Another ratio is 3.6% which is for businessman out of 100.and the valid percentage is for housewives which is 60.Percentage for male is 26.8% and frequency is 31. As questionnaire was designed mainly to target the housew ives because preference for packaged milk was required, so they have a percentage of 61.6% ad frequency for female is 69.Marital status for married men and women is 59.8% with a frequency of 67, whereas for unmarried it was 29.5% with a frequency of 33.When consumers were asked that either they used packaged milk or loose milk or both the greater percentage is for both, packaged milk and loose milk as well, packaged milk has a percentage of 42.9% and that for both the percentage it is 46.4%.and there is a very small percentage for only loose milk. Consumers prefer to use both packaged milk and loose milk for different purpose and in different ways.For a milk brand consumers has a higher percentage of 33.9 for Nestle milk pack with a frequency of 38 which is higher than olpers which has a frequency of 28 with a percentage of 25.0% which means that consumers are still loyal to their particular milk brand they try a new product for once but as their taste is developed through out so th ey are satisfied with their particular milk brand, whereas Haleeb has a percentage of 16.1, Good milk has comparatively lower percentage of 2.7 and consumers has other preferences as well such as flavored milk other than plain milk , they have different choices for milk . Percentage for other milk is 10.7% which includes Nurpur, Nesvita , Nirala and Dairy Queen and flavored milk as well. Higher percentage for Nestle Milk pack shows that still after cladding a very tough competition in market with Oplers Haleeb and other competitors Nestle Milk Pack still has its own stand in the market and consumers still prefer Nestle Milk Pack. After analyzing almost 37.5% of the consumers prefer to buy Nesvita, Dairy Queen, Nurpur and Nirala if they are unable to purchase their particular milk brand due to health hazards issues and expensiveness. Although 25 consumers prefer to buy Olpers, and 11.6 % from them has a preference of Good milk whereas Haleeb has a percentage of 10.7 as compare to ot her brands. virtually 28.6% of the consumers buy their particular Milk Brand for Stronger bones and 33 of them buy for the purpose of calcium which can make your bones and body strong and fit, 17 of them were diet conscious. Consumer prefer their particular milk brand for health hazards issues with a frequency of 48, to avoid bacterial effects which are included in loose milk, 8.9% of consumers prefer their milk brand for attractive packaging which attract them through TVC, Billboards, adds in news paper etc. although 4.5% of them are status conscious and they buy their particular milk brand for Expensive packaging. Almost 69.6% of the consumers would buy their particular brand if their brand is changed into uncommon shape and with new features etc, and 18 of them with a percentage of 16.1 would not like to buy it. There are consumers who strongly agree that demand of their particular milk brand is affected by the price emerge and their percentage is 14.3 with a frequency of 16.an d 47 of them agree with this statement, whereas 34 of them are neutral about their decision whether the demand of milk brand is affected by the price cut or not, 34 consumers agree that their demand of buying a particular milk brand is affected by advert, and 64 of them does not agree. Although advertisement of a milk brand is very important for promotion and convincing consumers and giving awareness about their brand, through advertisement consumers can make the mind of consumers to buy their brand, 41 consumers are brand loyal thats why they buy their particular milk brand with a percentage of 36.6, and 23.2% are attracted towards advertisement for the brand and they buy their particular milk brand by watching TV commercials and through different mediums. Consumers are also attracted towards a milk brand for their packaging and their percentage is 24.1. Consumers ranked their quality of milk brand with a percentage of 61.6 and frequency for average is 7.this means that they are s atisfied with their milk brand. And for packaging consumers also have a high percentage of 36.6. For pricing consumer has a preference 34.8 being the highest and 7.1 as satisfactory. Availability of their particular milk brand is good as highest percentage is 42.0. While buying milk 52.7 give preference to whiteness of milk, 38.4% gives preference to thickness, where as 50.0% prefer taste of their milk brand forward buying and 46.6% of consumers prefer to buy a milk brand which is easy to use. Most of the consumers buy milk daily as their percentage is 51.8 with a frequency of 58. Whereas 24.1% of them do bulk buying, and 15 consumers consume milk weekly .Preference of household member is calculated which is 48 those who frequently ask and 25.9% ask their household member rarely before buying a particular milk and 17.9% of them never asked before buying a milk brand, reason being that mostly questioners were filled by the housewives and they are aware of choice and preference of th eir household members. Highest percentage of consuming milk is 1 cubic decimeter and consumption for more than and 1 liter is 50.9%.and consumers like to buy a milk brand from any well reputed departmental store and 36.6% of them buy their milk brand from near by shop. After analyzing packaged milk there are consumers those who use loose milk and they use loose milk for various purposes like tea, desert, drinking etc with a percentage of 25.9. Consumers those who loose milk over packaged milk has an issue of price as their percentage is 28.6, because price of loose milk is comparatively lower than the packaged milk. And most of them use loose milk for availability purpose as well with a frequency of 14.4.4 Limitation of the rentThe study is limited by the following factorsThe study is confined to Lahore only. Therefore, the results may not be generalized well in other cities.There are many other variables which affect consumer pull demand but will not be considered in this study. It is difficult to determine the precise sample size.The consumers may vary in their interlingual rendition of question4.5 ConclusionPeople consume milk in fresh dried and concentrated forms in grocery stores most commonly sold product to consumers is liquid milk. All types of milk (pasteurized, sterilized, UHT, Packaged) or in bulk are required in a country or locality. New packaging placement of milk is a popular and for practical purposes packaged milk powders. From my analysis and finings of questionnaire, pilot study and regression analysis I found out that 58.0% consumer consume milk, and widely used packaged milk is Nestle Milk Pack with a percentage of 33.9. People have different preferences and tastes and they consume milk according to them, consumers also use flavored milk for e.g. chocolate milk, Pakola etc but their percentage is low as compare to plain liquid milk. People living in well developed and posh areas of Lahore like Defence and Gulberg have more preferences of taking packaged milk, while people with lower income bracket prefer to take milk from milk-man. Biggest reason what I find is the extent and the level of prevailing competitiveness in the milk industry. The marketing plans are of key importance in this regard. Consumers are attracted more to the good that is marketed well. There are many advantages of packaged milk, delicious, hygienic, Status symbol and prevailing prices are justified. Milk is one of the essential diets for every age, it helps twist strong bones, and milk is loaded with eight essential vitamins and minerals which are very important and plays a vital role in a human body, and percentage of consumers those who buy milk for health hazards issues are 42.9, and 29.5% of consumers buy milk for disposal packaging, this shows that consumers are quite conscious about their health issues and at the same time they prefer to buy milk which can help them preventing from bacterial affects like cholera, malaria and Diarrhea e tc. price but is not affected for consumers because they have to drink milk, and if prices are increased people cannot stop drinking milk but they adjust accordingly. Although advertising do matters for consumers to know more about their product, and children are attracted towards the doggerel verse that now-a days milk brands are using in their advertisements, because children are more attracted towards packaged milk than loose milk reason being the taste of the packaged milk is more tastier than loose milk packaged milk is healthy, and has no bacterial affects as compare to loose milk.ReferencesAttitude and Usage Trend Study (AUTS). Chocolate Milk. Beverage Usage Attitudes among Consumers. May 2001.International Dairy Foods Association. Milk Facts. 2000 Edition. Washington, D.C. International Dairy Foods Association. November 2000, p. 34.U.S. Department of Health and Human Services, Food and Drug Administration. write in code of Federal Regulations. Title 21, Chapter 1, Part 13 1 (Milk and cream), Subpart B (Requirements for Specific Standardized Milk and Cream). Washington, D.C. U.S. Government Printing Office. 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